Hub Leaders

Mental Modeling Technology Platform™ is offered exclusively through our Hub Leaders. Please contact your regional Hub Leader below.

A new model for strategy, risk and communication leadership in business, civil society and government organizations internationally. Leaders can now produce and manage strategies driven with insights using applied behavioral science, non-persuasive interventions and communications. Produce and manage strategies driven with behavioral insights using applied behavioral science, non-persuasive communications. Typical ROI Exceeds 20X investment.

Contact your regional Hub Leader

Dyna Vink

Canada, U.S., Africa and International

Dyna is an award-winning communications, marketing and change management professional with over 20 years of experience in the areas of strategic and risk communications, marketing, transition, and stakeholder engagement.

She has worked with very large and very small organizations in technology, security, health, academic and not-for-profit organizations. Noting that technology and process has often taken priority over people, she has is now focused on getting the people part right using the Mental Modeling Technology Platform™ to work with clients to prioritize issues, address challenges and realize opportunities.

Contact Dyna

Christopher Hayes

U.S., Africa, and International

Chris Hayes is an international executive with more than 20 years helping companies, NGOs and governments solve problems, engage, advocate, sell and enter new markets. Having worked in or traveled to more than 50 countries, Chris spent much of his career in stakeholder engagement, public affairs, quantitative and qualitative research, communications, market entry, risk management and business development.

His passion for cross-cultural communications and global problem solving for mutual benefit with a proven approach led him to be a student of the behavioral and decision sciences some years ago and to be a Hub Leader today.

Contact Chris

“I’ve been following the  psychology behind risk for years and years, and mental models was the accepted way that I knew was out there. It’s been accepted by the academic community, the FDA and others. So I knew it was an accepted and highly regarded approach. My thinking was that Mental Modeling, with expert models, was an approach that should be used for  [our] project.”

Dr. Bert HakkinenChemical Hazzard Emergency Medical Management (CHEMM) software-supported decision tool, U.S. Department of Health & Human Services.

“The need to find and apply science-informed, evidence-based stakeholder engagement and communication processes in order to take into account the varying goals, values, and priorities of the many stakeholders with an interest in a USACE project led us to explore Mental Modeling Technology™ over a decade ago… We continue to apply the Mental Modeling process, methods, and tools to a range of complex challenges across USACE’s mission areas. With our first applications in Navigation and Flood Risk Management, we’ve since broadened its application across Civil Works, and to our Military mission, bringing our internal and external stakeholders together to solve multidimensional problems using this integrated approach.”

Todd BridgesSenior Research Scientist, U.S. Army Corps of Engineers (USACE)